Smalltown Beat is a three-day exercise in escapism—an opportunity to step away from the rigors of modern life, reconnect with yourself, and share transcendent moments through music. Set in a serene pine forest in the hills of Napier, the festival provides a carefully curated space for both local and international talent to thrive, guided by a music-first ethos and meticulous attention to detail. For the 2023, 2024, and 2025 editions, our studio led the branding, content creation (Video & Photo), and the over all project art direction, shaping a visual identity that reflects Smalltown Beat’s forward-thinking spirit. Through bold design and immersive storytelling, we crafted an aesthetic that amplifies the festival’s unique intersection of sound, nature, and community.